Need to Raise Awareness about Halal Products

Saber Ali Khan, a methodologist researcher from Britain who focuses on research on ethnic groups in the world, gave a lecture on ‘maximizing global market of halal products’; he said: “it is our religious duty to think about and analyze halal products and academicians should become involved”.

According to the news headquarters of the first international halal conference, he pointed out that focusing on Muslim’s and non-Muslim’s concerns about halal products is a goal of this conference and said: “to penetrate into the market of halal products specialized research and analysis is needed”.

He added that evaluating food and drug organizations and halal products from the viewpoint of economy was another goal of this conference.

Saber Ali Khan pointed to the fact that research conducted on 3500 Muslims and 3500 non-Muslims has shown that Muslims’ reaction to halal products was 96 percent positive and non-Muslims’ reaction to these products was 66 percent negative which suggests that non-Muslims are not familiar with halal products because Muslims have not presented any justification, explanation or examples in this regard.

Pointing that 100 percent of Muslims purchase halal products while only 3 percent of non-Muslims buy halal products, he said: “ISIS and terrorism and western media have created a negative attitude for non-Muslims towards halal products”.

Referring to halal logo, he said: “promoting the theme of being halal is more important than logo”.

Halal products and priorities of consumers should not be underestimated and people’s awareness with regard to halal products should be raised through advertising. 

He insisted that national level attention to this issue is necessary and we should not limit ourselves to selling only one product.